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Marketing Research

Marketing Research

Vous devez d'abord terminer Marketing Basics avant de voir cette leçon
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Note that in this tutorial we use the terms "marketing research" and "market research" interchangeably. Many feel there is a distinct difference, with "marketing research" covering a broader array of research efforts associated with marketing decisions while "market research" is specific to understanding nuances of a particular market. For the purpose of this tutorial we treat these as the same.

Retour à : Marketing Management